Amman, December 2019: Cumulative global sales of Toyota’s legendary Land Cruiser series have surpassed 10 million units during the third quarter of 2019. This milestone recognizes the premium SUV’s standing as a regional and international icon that continues to touch the lives of millions of people around the world every day.
“We are grateful to each and every one of our customers for their trust and support in our journey towards achieving this important milestone, cementing it as a remarkable success story in our longstanding history,” said Yugo Miyamoto, Chief Representative, Middle East and Central Asia Representative Office, Toyota Motor Corporation. “Since its introduction over six decades ago, the Land Cruiser has evolved into one of the most fully capable premium SUVs, exceeding expectations across successive generations to establish itself as a favorite among the region’s families. The Land Cruiser embodies Toyota's reputation for reliability, durability and capability, and has become an integral part of people’s lives in every corner of the globe. We remain committed to continue working hand-in-hand with our customers to create ‘ever-better’ cars,” Miyamoto added.
Launched on 1 August, 1951, as the Toyota Jeep BJ, the Land Cruiser is the company’s longest-running vehicle. The production of the world-beating vehicle, which assumed its current name in 1954, has continued for 68 years, with nine generations dominating the international premium SUV market.
Full-scale exports of the Land Cruiser began with the 20 Series, which was introduced in November 1955; four years after the launch of the first-generation vehicle. Since then, Toyota has consistently developed versions that cater to customer needs, while staying true to its reputation for reliability, durability and off-road drivability - which are the main development concepts the Land Cruiser bases on.